School for
New Music
![](https://freight.cargo.site/t/original/i/1c4fd0ebbd685cc206ffe87e37c14b8f5467e06fafc45a02acf32123fe663777/Audaca_Print_1.png)
![](https://freight.cargo.site/t/original/i/d2af6681f832a5020e70c3a26ad4b800793e0af497dff093312c59bceb45f28e/Mockup_Vinyl.jpg)
For my degree in 2018 I developed the Corporate Design for a fictional Music Academy called «Audaca».
The logo and key visual can be understood as visual translations of how music is perceived by the listener.
Abstract forms - organic as well as geometric - intertwine while their interaction leads to an optical illusion of moirée shapes. In print, one usually tries to avoid this «mistake». Here it becomes a deliberately implemented design element.
The logo and key visual can be understood as visual translations of how music is perceived by the listener.
Abstract forms - organic as well as geometric - intertwine while their interaction leads to an optical illusion of moirée shapes. In print, one usually tries to avoid this «mistake». Here it becomes a deliberately implemented design element.
![](https://freight.cargo.site/t/original/i/d67eed6bab458f8a3b9b036e620b5f289f23ad25785e62482cc6072fa7416c55/Mockup_Bag.png)
![](https://freight.cargo.site/t/original/i/e1330029aefd5184379dcaeb92b7f48fa96717eb76d80024f5910534b831b4e5/Audaca_Programm.jpg)
The design was applied to various communication tools, including a poster (screen printed), a programme booklet – conceptualized as a handy notebook – as well as a short logo animation.
![](https://freight.cargo.site/t/original/i/26ec5b580fcbaa394a7f3fc29895152845cfb8f41c1f3edf5fd0aeffb963e8c0/Mockup_Poster.jpg)
![](https://freight.cargo.site/t/original/i/031d18aba5632260481e04647315de3be7e3dcc757b3cf6a429a8f4dafd09aa4/Audaca_Print_2.png)